So, you have some great buyers, and you want to meet all their friends so you can become their preferred agent. Take asking for referrals one step further, and offer to throw them a housewarming party! By hosting a housewarming party for your buyers, you get your name out there to their friends, family and new neighbors in a non-salesy, genuine and innovative way.
Inform your buyers at their first consultation that you plan on hosting a housewarming party for them 30-45 days after closing. That way, they’re excited and prepared — not stressed about it during move-in. Cater food in so your buyers don’t have to lift a finger.
Call all the invitees after sending invitations to confirm their attendance so you get an opportunity to introduce yourself before the party. Not only will calling them help increase attendance, but you’ll also get to talk to them face-to-face at the party — which is where your true power of influence lies. Plus, the more attendees, the higher the energy, the happier the client and the more fun the party will be.
At the party, set up branded signs and take a picture with your clients in front of their SOLD sign. (Bonus points for Facebook Live-ing this part!) Give out door prizes, and ask each guest to fill out a door prize entry form with their contact information and a request for a referral of someone they know who may be in the market to buy or sell. You might get three or four additional names out of it.
These parties help you cultivate deeper relationships instead of accruing multiple shallow relationships. Imagine how much your network would grow with solid relationships if you threw a housewarming party for each of your buyers!